Evaluating Website Advertising Cost Effectiveness
Advertising on other websites can be an excellent way to bring targetedtraffic to your website. However, much advertising is over-priced, and you should evaluate each opportunity to ensure you are getting value for money.
Make sure you know how many visitors the website receives to the section on which you wish to advertise. Ask how many visitors other advertisers in the same section receive each month. Attempt to calculate how much you will essentially be paying for each visitor, and compare this with your other advertising.
If you proceed with the advertising, ensure you track its success using your website statistics package. Ideally, use statistics features such as Google Analytics’ Goal Funneling, which can help you track the origin of actual sales back to websites on which you advertise.
And if in doubt, ask the advertiser for a free trial — most websites will have sufficient confidence in their website traffic to allow this.